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August 5, 2013
Nature by Dawn, Inc.

Nature by Dawn, Inc.

One of our favorite bloggers, All Things Dog Blog, hosts a blog hop every Monday called Mutt Monday. A blog hop is where other bloggers get to share their posts under the blog hop topic. This Monday, we are joining the blog hop for Mutt Monday and the topic is “A Day in the Life of a Pet Blogger”. Would you like to know what it is like to run an online business and blog?

First off, let me explain what Nature by Dawn, Inc. is. My name is Dawn and I started Nature by Dawn, Inc. in 2006 with my art website, Nature by Dawn.com. I also started Pet Auto Safety.com in 2006. Today, my company Nature by Dawn, Inc. consists of a few retail sites, a couple informational sites, two blogs, and several social media sites. Pet Auto Safety.com is my primary focus. My dogs have been wearing canine seat belts for over 15 years and I am passionate and knowledgeable about pet travel safety.

Pet Auto Safety Logo

Pet Auto Safety logo designed after Maya

Over the past seven years, I have learned a lot about running an online business. Let me tell you, it is not easy. But I love what I do so it is fun. Every Sunday, I start out by putting together a to-do list for the week. I have daily tasks, weekly tasks, monthly tasks, and ongoing projects.

The first thing I do every morning is fill orders. Sometimes this is quick and sometimes it takes half the morning. Then I look at my to-do list. Daily tasks include writing at least one blog post, checking emails, perusing the internet for pet news, reading and commenting on other dog blogs, and seeing what my doggie friends are up to on Facebook, Twitter, Pinterest, Google Plus, and others. These daily tasks take up most of my day.

Weekly tasks include checking and analyzing the visitor and other stats for my websites, checking and entering specific blog hops, making sure my own blog posts posted properly, and coming up with blog topics for the following week.

Monthly tasks include entering all business sales and expenses into my accounting program, completing the accounting statements, re-submitting my products to Google Merchant and other similar shopping sites, verifying inventory count, ordering more inventory, and adding new product information if I find new products I’d like to sell.

Ongoing projects are generally SEO activities. SEO is search engine optimization. I have to constantly make sure I am keeping up with Google and Yahoo search guidelines. I modify my website as needed (which is often and can be very time consuming). Other SEO activities include submitting my website to directories and writing articles for Ezine and other article sites.

Another project I want to do very soon is make car travel videos with Maya and Pierson. They are going to be funny videos… at least I hope I can make them funny. I have someone who is going to do the Australian voice for Pierson. I will probably do Maya’s voice. They will be riding in the back of the car and having silly conversations. I hope to have the first video done before the end of August.

Dog Maya CEC Working Too Hard

Maya, CEC (Chief Executive Cuteness)

In between all these tasks, I have the opportunity to take Maya and Pierson for a walk, play with them, and perhaps do a little fun dog training.

Maya Pierson Under Desk

Maya & Pierson keep me company as I work. Generally, Maya is the one under the desk but lately Pierson has decided he wants to be there too.

I do most of these things myself, but I do get help from my family. And I have a couple of friends that help out from time to time. One such friend is Joanne. Joanne lives in the UK and she runs Fleece Dog Harnesses.co.uk. Joanne has helped me a lot with the SEO stuff and she is currently helping me with a new website for outdoor dog gear (website coming soon). Carrie with All Things Dog Blog has also been a great help to me on the social media side. I also have great relationships with some of my suppliers. The team at Kurgo and Bergan are fantastic. Susan with The Pet Net Brand is pawsome. And Sue with Mutt Managers for the Breeze Guard Window Screens is amazing.

I also have quite a few pet forum members and pet bloggers out there to thank for mentions and reviews. I love the cato- and dogo-sphere world and am very thankful to be a part of this wonderful community. ❤ ❤ ❤

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2 Responses to “Mutt Monday – About Me and Nature by Dawn, Inc.”

  1. Carol Bryant:

    Oooh I cannot wait to see those videos – sounds informative and fun – you are one busy lady!

  2. Carrie Boyko:

    And we’re glad to have you joining us. Keep up the good work on educating dog owners about car safety. It’s your calling 🙂